Short answer
What PR costs in India depends mostly on how you buy it. Agency retainers are charged every month and keep running, while a one-time article package has a single fixed price. At SACH Publications, one article live on 150+ news sites costs ₹13,499 one time, which is about ₹90 per site.
The three common ways to buy PR
Most businesses end up choosing between three routes. Each has a different cost pattern, so the first step is to know which one you are comparing.
- Monthly agency retainer: you pay every month for a team that handles strategy, media relations and reporting. It suits large, ongoing campaigns, and the cost keeps recurring.
- Article publishing package: you pay one fixed price for an article that is written and published on a set number of news sites. You know the total before you start.
- Doing it yourself: there is no fee, but it takes your time to write, pitch journalists and follow up, and the result is hard to predict.
Monthly retainer
- Cost
- Charged every month
- Best for
- Large, ongoing campaigns
- Your effort
- Low
Article package
- Cost
- One fixed price, paid once
- Best for
- A clear, one-time goal
- Your effort
- Low
Do it yourself
- Cost
- No fee, but your time
- Best for
- Time to spare and patience
- Your effort
- High
What drives the price
- How many publications your story appears on.
- How well known and trusted those publications are.
- Who writes the article: professional editors or you.
- How many revisions you can ask for.
- Whether you receive a report with every live link.
- Whether the placements stay online permanently.
How to compare two quotes fairly
- Ask for the exact number of sites and a list of where the article will appear.
- Ask for a report with live links once the work is done.
- Ask who writes the article and how many revisions are included.
- Ask whether the placements are permanent.
- Ask for the total price including every extra, then divide it by the number of sites.
What our package costs
SACH Publications offers one complete package for ₹13,499, paid once. Senior editors write your article with revisions until you are happy, it goes live on 150+ high-authority news sites within 2–3 days, and you get a report with every live link and a dedicated campaign manager. That works out to about ₹90 per site. You can see everything included on the services page.
Is cheaper always better?
Not always. A very low price with no list of sites and no live links is a warning sign, because you cannot check what you paid for. A good rule is to pay for what you can see: named publications, live links and a clear scope of work.