Short answer
PR is worth it for a startup when people need to trust you before they buy, invest or join, which is true for most startups. Treat it as proof you can show, not as a way to get instant sales. A sensible start is one strong article, measured over 30 days.
When PR is worth it
- You are raising money or about to, and investors will search for you.
- You are launching a product or entering a new city.
- You sell to businesses, where buyers research a supplier before replying.
- You are hiring and want candidates to find a credible company.
- People already Google your name and find very little.
When to wait
- Your product is not ready and you have no clear story to tell yet.
- Your website has no contact details or no explanation of what you do.
- You expect a jump in sales within days. PR builds trust, which pays off over time.
What a small budget can do
You do not need a large monthly retainer to get started. A fixed, one-time package lets you test the result with a known cost. Ours is ₹13,499 for an article live on 150+ news sites, so you can try it and judge by what happens next.
How to measure it
- Count searches for your brand name in Google Search Console, before and after.
- Note how many enquiries or sales calls mention the article.
- Add the live links to your pitch deck, website and LinkedIn, and see whether they get opened.
A simple way to start
- 1Pick one milestone worth talking about, such as a launch, a customer win or a funding round.
- 2Tell the story honestly, with real numbers and names you have permission to use.
- 3Publish it on trusted news sites.
- 4Share the links with customers, investors and your team.
- 5Review the results after 30 days, then decide on the next step.
If you are comparing options, start with what PR costs in India.