Short answer
There are three routes: earn coverage by pitching journalists, publish a PR article through a provider, or combine both. Earned coverage is free but slow and uncertain, while a publishing service is faster and more predictable. Many businesses start with a published article and pitch journalists once they have proof to show.
Route 1: pitch journalists yourself
This costs nothing but time. Journalists receive many pitches, so most will not reply, and there is no guarantee anything will run. To improve your chances:
- Find reporters who cover your sector and read what they write.
- Send a short email with a clear news hook, not a company brochure.
- Offer something useful, such as data, a quote or an expert view.
- Follow up once, politely, and then move on.
Route 2: publish a PR article
With a publishing service, your article is written for you and published on a set of news sites for a fixed price. The result is predictable and quick. With SACH Publications, your article goes live on 150+ high-authority news sites within 2–3 days of approval. See what it costs.
Route 3: do both
Published coverage gives you something to point to when you pitch a journalist, because it shows that your story has already been told on trusted sites. Many founders use the first article as proof and then pitch for editorial coverage.
What makes a business newsworthy
- Something new, such as a launch, a milestone or a result.
- A real person with a real story behind the business.
- Numbers or customer examples that back up your claims.
- A clear link to something readers care about, such as jobs, local impact or a common problem.
Mistakes to avoid
- Mass-emailing the same pitch to hundreds of editors.
- Sending an advertisement and calling it news.
- Making claims you cannot prove.
- Ignoring regional and niche publications, where your customers may actually read.
Why regional and niche sites matter
Indian readers are spread across states and languages, and many follow regional or industry-specific publications. Our network includes national, regional and niche sites across every Indian state, so your story can reach the people most likely to need you.